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The Buttery Store

Jansport Heritage

Jansport Heritage

The year was 1967, the Summer of Love. The Summer three Seattle college grads were looking to avoid the confines of nine-to-five jobs: Skip, an outdoor enthusiast; Murray, an engineer; and Jan, a seamstress. Murray had won an award for an aluminum frame bag design and told Jan if she created a bag that sold, he’d marry her and name the company after her. She did. It did. And JanSport was born.

Forty-one years later, JanSport reignites the Summer of ‘67 with its new Heritage Series, a modern and honest re-issue of its original designs, reflecting the outdoor functionality and aesthetics at the core of the brand.